Supporting international findings that girlfriend getaways have
become an increasingly popular trend, online travel merchant and
discount hotel bookings
specialist Agoda Company, has noted a marked increase in the number
of reservations made by Western women to Asian destinations in the
past year.
With thousands of hotels listed in various Asian
destinations, Agoda is somewhat of an authority on the Asian
travel market. Their internal data revealed a 70% boost in the number
of bookings made by women – mostly from Australia and the
U.S. – to Asian
hotspots such as China, Bali, Hong Kong, Singapore and Thailand
from July 2006 to present.
These figures coincide with other research such as a recent Mastercard
report ‘Women Travelers of Asia Pacific’ which suggests
that around 4 in every 10 Asian trips are made by women travelers
– a big jump up from the 1970s estimate of 1 in 10.
According to Australian national Maryanne Jaques, a holiday with
the girls is always fun and relaxing as there is no pressure to
appease the opposite sex and its safe when traveling with a group.
“Going somewhere exotic with a tropical climate that’s
accessible and has great hotel options at great rates makes places
like Bali
and Thailand favorites among my friends,” said the radio DJ.
Marion Walsh, an expat living in Thailand and Brand Manager for
the boutique Anantara Resort Group, agrees with Jaques, “Without
fail, Thailand is always a favorite for a relaxation holiday, whilst
Hong Kong and Shanghai are high energy, high octane weekends. It
goes without saying that Asia provides a well priced option in comparison
to Europe or the US .Also the diverse cultures, beautiful scenery
and the friendly smiles that you find here in Asia are second to
none!”
In light of this trend, hotels are fast realizing the profitability
of girlfriends going East. From indulgent spa treatments and shopping
marathons to beach getaways and fine wining and dining options,
hotels are catering, promoting and pandering to the sisters and
their traveling pants.
Hotels in Thailand,
such as the Banyan Tree, JW Marriott Hotel, Marriott Resort &
Spa Millennium Hilton and Peninsula Hotel in Bangkok have all hosted
exclusive women-only packages, often incorporating shopping and
spa into itineraries with temple visits and river tours. Meanwhile,
Phuket
trip always has strong female appeal with its mixture of nightlife,
beaches and national parks.
In Indonesia, women traveling with women might stop for a sojourn
in the bustling city of Jakarta
for its shopping, followed by the beautiful beaches and hillside
environs of Bali. The Alila Hotel in Jakarta has a women’s
only executive level floor to afford women a safe and comfortable
atmosphere.
Meanwhile, the stunning environment, friendly people and entertainment
options of Bali also make it a favorite choice among female travelers.
Luxury resorts are heavily promoting their spa services to women
too including the exclusive Oberoi Resort, the Melia Bali Villas
and Nusa Dua Beach Hotel & Spa.
For avid shoppers looking for an Asian cultural experience where
everything is clean, convenient and organized, the metropolises
of Hong Kong and Singapore are a girl’s best bet. Hong Kong’s
plush Fleming Hotel has a dedicated ladies floor aptly called “Her
Space” which involves all sorts of female-friendly touches
from a health-conscious mini-bar and yoga mat to L’Occitane
toiletries and aromatherapy. Meanwhile centrally-located, shopper-friendly
hotels in Singapore
include the Meritus Mandarin Hotel, Pan Pacific and the charming
colonial-styled hotels Fullerton and Raffles.